News


AUGUST 2019

Liaison’s PostBacCAS™ Reports 145% Surge in Participating Programs, 35% Increase in Applications in Year Two

Centralized Application Service increases program visibility to applicant pipeline while optimizing the admissions process for students and admissions staff

Liaison International, the leader in admissions management and enrollment marketing solutions for higher education, today offered insights into the significant second-year success of PostBacCAS™, the Centralized Application Service (CAS™) for postbaccalaureate programs.

PostBacCAS, which serves as a single portal for prospective students to apply to multiple career changer and grade enhancement programs, streamlines application review for participating institutions with robust technology and complementary services. In just its second year, PostBacCAS is already delivering results for both participating institutions and applicants. Read more…


Like Postbaccalaureate Education Itself, PostBacCAS™ is the Missing Link 

At its heart, postbaccalaureate education is all about finding the key ingredients for change. Students who already possess an undergraduate degree yet fall short of the requisite coursework to pursue a graduate degree in their preferred field turn to postbac programs as the missing link.

On the admissions side, today’s colleges and universities are also searching for a crucial missing ingredient — the time and resources to alleviate persistent pressures. Institutional budgets are down, including for traditional marketing expenditures. State funding is also on the decline, resulting in rising tuition fees as well as low-income families’ struggles to meet those costs. Read more…


JULY 2019

Less Paper, More Data, Better Work: How PostBac Programs Rise to the Admissions Marketing Challenge 

Applicants to post-baccalaureate programs are looking for an opportunity to enhance their academic credentials in order to continue pursuing a career in health care or medicine.

To attract the best of those students — and to help transform departmental operations at their institutions — today’s postbac admissions professionals need to improve their own outlook as well. How? By embracing pioneering new marketing strategies that lead to better results through less work. Read more…